Sample report
A real report, unedited except for the client's name
This is what arrives. We've removed the business name and URL. Nothing else has been softened.
Page audit
[business name redacted]
[URL redacted] · main service page
41 / 100
Confidence
High — 79 of 84 checks measured
Verdict
This page is well-written and looks fine to a person, but it is largely invisible to AI assistants. The product grid loads after the page renders, so the crawlers behind ChatGPT and Perplexity see an empty box where your services should be. The title tag still says "Home". There is no price, no service area and no timescale anywhere on the page. A competitor could publish this copy word for word. The grade is capped at C for that reason alone, and the remaining issues pull it to D+.
Critical issues
Product grid invisible to AI crawlers
The services list is rendered client-side after the initial HTML. The raw page AI crawlers receive contains the heading 'Our Services' followed by an empty container. Score: 0/15 for area 2.
Title tag still says "Home"
<title>Home | [redacted]</title> — the title does not name the service, the area, or what the page offers. Score: 3/15 for area 3.
No price, service area or timescale anywhere on page
The page contains 612 words of promotional copy. None of them are a price, a service area, a delivery time, or a guarantee. Fails the non-commodity test. Grade capped at C.
Top ten fixes, ranked by value against effort
| # | Fix | Value | Effort |
|---|---|---|---|
| 1 | Server-render the product grid | Critical | Medium |
| 2 | Rewrite title tag to name service + area | High | Low |
| 3 | Add prices and service area to page | High | Medium |
| 4 | Add a real opening-hours block | High | Low |
| 5 | Replace generic hero copy with specifics | High | Medium |
| 6 | Add descriptive alt text to images | Medium | Low |
| 7 | Fix heading outline (39 sections → 6) | Medium | Low |
| 8 | Add meta description with specifics | Medium | Low |
| 9 | Compress images (page is 14MB) | Medium | Low |
| 10 | Remove duplicate sitewide promo paragraph | Low | Low |
Can this page's traffic grow by 50%?
Plausible, but not from on-page work alone. Server-rendering the product grid and adding prices and service area should recover visibility to AI assistants and improve click-through from search. Estimated gain from on-page work: 20–35%. The remainder depends on work no single-page audit can do: a stronger business profile, genuine review growth, and correcting old third-party listings that outrank this page. The arithmetic is shown honestly rather than massaged to reach 50%.
What this audit could not determine
- —Whether the checkout confirmation page is a revenue step or a dead end — marked NOT VERIFIED
- —Which URL search engines actually rank before any page is merged or redirected — requires Search Console
- —Real conversion figures — requires analytics access
Sample report. Findings shown for layout. Your report will quote the actual evidence found on your page.
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